Posted by: ginalazenby | April 22, 2010

Earth Day 2010 today April 22

Rising concern about the environmental crisis way back in 1969 led to the launch of the first Earth Day 40 years ago in the USA. Since then it has become a global movement to inspire awareness and appreciation for the Earth’s environment. It was founded by U.S. Senator Gaylord Nelson as an environmental teach-in held on April 22, 1970.  Earth Day is celebrated in spring in the Northern Hemisphere and autumn in the Southern Hemisphere.  Earth Day Network asserts that Earth Day is now observed on April 22 on virtually every country on Earth.

Think about what you can do today to help protect the earth.

In the Healthy Home we do the following:

* no chemicals are used for cleaning. Al products are either eco-natural or we use alternatives like vinegar for window cleaning, lemon juice for stains, tea tree oil for disinfectant, lavender for air freshening…
* laundry powder is replaced by the Healthy Home laundry ball which means simple magnetic technology is used instead of chemcicals to change water structure so that it cleans. This saves massive pollution being put into the septic tank and local environment with water full of hormone-altering chemicals. The same device is used in our dishwasher.
* money is saved: all these natural alternatives save a huge amount that would have been spent on cupboards full of cleaning products.
* Most of our food is cooked from fresh so we have less packaging and what does arrive here is recycled. All waste food is used to create compost to grow cabbages and salads or feed the wild pheasants who come to the kitchen door.

Visit the website. “The earth is in greater peril than ever, but there is also unprecedented opportunity to build a new future. Earth Day has the power to bring about historic advances in climate policy, renewable energy and green jobs and catalyze millions who make personal commitments to sustainability – “A Billion Acts of Green” – mobilizing the power of people to create change by taking small steps in our homes, our schools and our businesses that add up to an enormous collective action.”

Speaking for Earth Day, and his intention to become an environmental documentary film maker, director James Cameron said that the record-breaking movie Avatar, which he launches today on DVD in the USA, is “not a teaching tool and there’s not not one damn fact in there that you can use. But what it does is it reaches an awful lot of people and it creates an emotional response to these issues of civilisation kind of bulldozing nature, corporations benefiting .. it creates an emotional matrix for them … then we have to find out the facts and we gotta take action”.

Interestingly, James talked about being an independent film maker and as such how he sold the idea of Avatar as an exciting action, epic science fiction mythology. In actual fact he created “an environmental sandwich” and had to work hard to protect that part of the movie which the big studio wanted removed. In terms of future positive story movies getting financial backing, James said maybe there would be less pushback from the studio since the highest grossing film in movie history is actually an environmental story. He also felt that perhaps “the global consciousness is inching upwards out of the dark ages and the people are receptive to these ideas, they understand innately in their core being, regardless of their surface politics, really what is happening here and see that we have to do something..”

What do you think?

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